Summary
The book is an excellent read, not least because Penn provides 75 examples of his theory ('a periodic table of trends'), meaning that Microtrends is also great fun to go back to, and dip into.
See the full content of this document
Extract
Hillary's Guru has Some Tips for Gordon
If Hillary Clinton is sworn in as 44th President of the United States in January 2009, the man sitting opposite me in the bar of the Dorchester will become one of the most powerful people in the world. Mark Penn, pollster extraordinaire, adviser to Tony Blair in the 2005 election, and legendary number-cruncher to Bill Clinton is now chief strategist to the Democrat frontrunner and, it is widely believed, Hillary's alter ego, the man she calls at 7 a. m. wherever she is in the world. In her memoirs, she calls h...
See the full content of this document
Sponsored links
