A Hot New Brand, a Better Train Service and a Kinder Role Model for Harsh Times

Summary

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My Christmas message My vicar, David Wilbourne, who writes on page 53, asked his flock to come up with favourite biblical texts for the Christmas issue of the parish magazine. Most people went for familiar snippets from the Nativity story.

Bullingdon Club, Oxford University bad-boys elite, boasting David Cameron, George Osborne and Boris Johnson among its former members, has emerged this year as the new nexus of money and power. It already has a brand livery--the club's sky-blue and ivory tie, with a hint of claret stain--as distinctive as Tiffany blue or Ferrari red.

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Extract

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A Hot New Brand, a Better Train Service and a Kinder Role Model for Harsh Times

Here in Old Queen Street, we have (in our editor's eloquent phrase) said pants to recession by launching a fistful of 'brand extensions' this year: our Australian edition, our online Book Club, and the soaraway monthly Spectator Business. Even in the teeth of recession, there are other potent brands out there waitin...

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