Summary
The speed with which the nudge agenda has been adopted by both [David Cameron] and [Barack Obama] tells us that they are both pragmatists, not ideologues. For nudge is all about what works. Indeed, [Richard Thaler] sees similarities between the Obama and Cameron campaigns, remarking that the Cameroons he has met remind him of Obama's people in that they are 'smart, curious and pragmatic'. Nudge also requires an appreciation of the limits of government.
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Nudge, Nudge: Meet the Cameron's New Guru
No one likes to be pushed, prodded or shoved. But no one objects to a nudge in the right direction. The idea that people can be nudged into making better choices is the brainchild of Richard Thaler and Cass Sunstein, two whip-smart University of Chicago academics. The two professors see nudging as the 'real third way', an alternative ...
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