Summary
Worse still, Rover's strategy to compensate for this - the CityRover, produced in association with Indian Tata Motors as a cheap way in to the 'super-mini' market - has driven into the sand. Instead of hoped-for sales of 20,000 a year, it managed just 4,606 in the first six months of 2004. That's because it's a cheap car that isn't cheap.
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Extract
Rover's Return
Is poor old Rover on his last legs, waiting for the car vet to put him down? Sadly, the car vet - a partner in that large and formidable practice called Market Forces rarely does his job as swiftly and painlessly as the canine sort. He sp...
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